The Role of ICTs in Second Green Revolution through Market-led Extension

  • eWorld Forum Track: ICTs and Agriculture
    Title of paper: The Role of ICTs in Second Green Revolution through Market-led Extension

    Author Name: Sapna A. Narula
    Designation: Associate  Professor, Department of Policy Studies Faculty of Policy and Planning
    Organization: Teri University
    Address: 10, Institutional Area, Vasant Kunj, New Delhi-110070

    Co-Author Name: Tanvi Ahmed


    India is leading its way towards second green revolution where the emphasis is mainly on building market linkages unlike the antecedent which focused upon building productivity. However, factors such as poor market linkages, poor access to quality farm-inputs, services and technology, lack of information about Government resources, institutions and extension services are making it really challenging to realize this dream. With the growth of organized retailing and free global trade, farming has now become highly knowledge intensive, commercialized, competitive and globalized, making it necessary to rebuild competitive and efficient linkages to benefit both the farmer as well as the consumer.

    Climate change is likely to pose challenge to the food system resulting into resource scarcity, changes in crop acreage, production and productivity, land use pattern and livelihood diversification. This can further put pressure on marketing system resulting into price distortions and hence threatening food and nutritional security.

    Information is the most important input which can ensure the availability of all other required inputs at the right place and right time. Presently, due to the lack of proper information on inputs, advisory services, and weather and climate information services, farmers are unable to align the quality and price of their products to the market standards. The farmers lack real time information about consumers, market demand and prices and hence are prone to more exploitation by existing intermediaries in the supply chain. They need to have information on farming practices, weather, sowing and harvesting time, pest management, fertilizer use etc.

    At this backdrop, Information technology offers immense potential in enhancing the efficiency and effectiveness of agriculture extension programmes, agricultural trade and dissemination of best practices. Innovations in ICT are helping to bridging the gap in the agri supply chain and offering a communication platform to link farmers to the markets. Both computer-based as well as mobile-based models have been adopted to spread the information in these countries. E-choupal, Warana, Grameeen Sanchar Society (Grasso), Reuters Market Light, AGMARKNET and telecentres are a few successful examples. Mobile companies are also targeting rural areas with their specific products and services.
    Such as Nokia Lifetools, Reuters Market Light, and Iffco Kisaan SancharLtd.

    This paper aims at discussing the existing role and future potential of ICTs in building forward and linkages in agricultural supply chain. i.e. How are various information and communication technologies are being used to assist the farmers in decision-making related to crop-planning, pest and disease management, input-advisory, discovering market linkages, price-discovery, arrival pattern, climate change adaptation and mitigation, disaster management through various information inputs. An effort has also been done to critically analyse the need –service gap as far as the use of ICTs is concerned and discusses the areas where there is a potential to start these initiatives. Based on the field experience, the study also discusses the critical success factors as well as constraints in running these public and private initiatives in terms of technological options, financial feasibility and resource inputs. At the same time, it recommends various policy options to fully explore the potential of ICTs in India.

    Brief biodata of presenter:

    Dr. Sapna holds two postgraduate degrees, M.Sc. from University of Delhi as Gold Medalist and an M.B.A. from Indira Gandhi National Open University, New Delhi. She has done her Ph. D degree from Jamia Millia Islamia, New Delhi in strategic management. She has a total of eleven years of experience which includes four years in corporate sector as commercial manager. Prior to joining TERI University, she worked for G. B. Pant University of Agriculture & Technology, Pantnagar, India for six years as Asstt. Professor of Agribusiness Management. Her teaching interests include marketing and strategy and she has dealt with wide range of subjects such as rural marketing, strategic management, e-marketing, agribusiness management, food retail management and sustainable business strategy. She has won many awards including Prosper. Net Scopus Young Scientist Award ( Runner-up) in the area of ICTs for Development hosted by United Nations University, German Federal Ministry of education and Elsevier Publications and Young Scientist Award from Govt. of Uttrakhand, India for her work on Empowering Farmers through ICT enabled Agrisupply Chains in Uttarakhand.

    Her research interests include sustainable business strategy, sustainable development, rural marketing, agribusiness supply chains and ICT & Agriculture. She has presented / published extensively in national as well as international journals and international conferences. She has also worked on consultancy projects funded by Government of India in the area of ICT for Development i.e. Evaluation of AGMARKNET Scheme and Market –led Extension: Preparation of Videographic material for training of trainers as Co-Principal Investigator. She has been a speaker to many international forums such as eIndia2008, eIndia2009, eIndia 2010,Annual International Sustainability Development Research Conference and India International Logistics Forum. Recently, she was also invited as a panel member in discussion on e-agriculture: perspectives and practices hosted by FAO, Rome and Royal Holloway, University of London. She is the Asstt. Editor for Journal of Agribusiness in Developing and Emerging Economies. (Emerald Publications, UK).She has published/presented around 40 research papers mainly in the area of ICTs and Development.

    Currently, She is Associate Professor at TERI University and teaching courses on sustainable business strategy marketing management and ICT for Development. She is currently involved in three research projects with TERI viz. Decentralized off- grid electricity generation in developing countries: (in collaboration with University of Dundee, funded by EPSRC, EU and DFID,UK; Revisiting National Mission for Sustainable Agriculture ( funded by Govt. of India) ; Assessing Climate Change Vulnerability and Adaptation Strategies for Maharashtra State. (Funding Agency: Deptt. of Environment, Maharashtra State, India). Besides this, she is also guiding three Ph.D. students

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